Blue Square is a community of passionate investment professionals who are driven by the desire to provide a more comfortable and confident investment experience than traditional approaches. Their focus is on risk management and aiming to avoid severe market declines in an effort to deliver better risk adjusted returns over a full market cycle. They aim to achieve this through their proprietary technology and systematic, rules-based approach to investing that seeks to reduce the amount of volatility in their clients’ portfolios. The Blue Square Asset Management team came from UBS, where they implemented risk managed investment strategies for High Net Worth clients beginning in 2011. Driven by the belief that there is a better way to help individuals and families invest and plan for their future, Blue Square Asset Management was founded in 2019 to pursue these outcomes.